Media Planning Strategist

  • fulltime
  • Toronto
  • CAD 60000.0 to 0.0 Annum

What you’ll do:

  • Interact with internal and external partners to collaborate on the evaluation, implementation, maintenance and execution of the media plan. 
  • Assess various options and make recommendations for media plans based objectives. 
  • Prepare media plans for presentation to key stakeholders, including partners. 
  • Maintain campaign tracking mechanisms and analyze post-campaign results and recommend refinements. 
  • Utilize  financial systems and processes for budget planning, bill reconciliation, invoice management, purchase authorizations and other appropriate financial management activities. 
  • Analyze data, think creatively and help design innovative strategies to make sure we understand the target audience and that marketing campaigns reach their target audience in the most effective way possible. 
  • Build and maintain strong stakeholder and supplier relationships through regular cadence meetings, providing trainings/information sessions, presentations and more.
  • Oversee implementation of various targeting techniques and assess their efficacy. 
  • Assess and recommend media strategies to attract and retain customers, increase brand recognition and perception to grow customer satisfaction and loyalty. 
  • Collect, monitor and analyze information and trends related to different media channels, such as newspapers, radio, magazines, television, films, digital, and out of home, as well as shifts and trends in reaching target audiences. 
  • Keep abreast of media trends through research and by evaluating market data. 


What you need to succeed:
Must-have:

  • Bachelor’s degree or equivalent experience. 
  • 3 years of Advertising, Digital Marketing/Media Planning experience. 
  • Broad knowledge of media channels.
  • Experience within an advertising agency an asset
  • Working knowledge with campaign evaluation metrics and media buying.
  • Excellent written and verbal communication skills with the ability to effectively communicate at all levels of the company including Senior Leadership.
  • Demonstrated history of balancing competing priorities with the ability to adapt to the changing needs of the business while meeting deadlines.
  • Analytical skills and attention to detail.
  • Ability to work with IT resources such as databases and spreadsheets, for the collection and management of information.
  • Business acumen for statistics and math.
  • Proficient in Excel, PowerPoint, and other Office 365 products (or similar).
  • History of providing outstanding customer service to stakeholders.
  • Ability to take initiative and creatively problem solve.
  • Record of successful organizational skills.
  • Understanding/appreciation for maintaining confidentiality.
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