Head of Sales & Marketing 

£50,000 - £60,000 + Commission & annual company bonus 

Stratford-Upon-Avon 

Hybrid working 

The Opportunity

Are you an experienced Sales & Marketing Manager looking for a new and exciting career opportunity? This person will devise and execute the overall sales and marketing strategy for our client's business. Our client has seen significant growth over the past 5 years and is looking to grow even more through 2024 and beyond.  The ideal candidate will possess a “can do” and positive attitude and foster and build positive relationships with external clients.  

The company

Our client is an innovative and leading provider of combined indoor and outdoor events services. They can create planned or emergency temporary and relocatable structures, working with multiple sectors to deliver best-in-class performance and service. Our client’s business has been established for over 3 decades and they operate in the UK and Europe servicing some of the biggest and well-known brands in the world. The business is now full focused on continuing to grow within the event sector. Our client is very proud of the culture, reputation and team that it has developed over the years and as part of the selection process they will want to see these values echoed by the candidates.

How You Will Deliver 

• Take the lead in developing the sales and marketing strategy for the business, identifying growth opportunities both from existing customers and new businesses.
• Lead the sales and marketing team to identify the top 50 target customers (multi-channel, multi-event) and devise and implement (through the team and external agencies) new multichannel sales/marketing strategies to generate the number and value of sales opportunities required.
• Establish KPIs to measure the effectiveness of the sales and marketing activity all the way through the sales funnel from identifying prospects and generating leads through to final sales, ensuring KPIs set up to measure interest and interaction.
• Analyse and utilise data to drive marketing decisions and devise strategies, both online and offline.
• Keeping abreast of new market trends, competitor activity and new exhibitions and attending events for market research.
• Work with the marketing team to plan and execute a contact strategy to attract and engage prospective clients (Account-based marketing approach) and specifically to utilise LinkedIn to identify prospects, secure connections and open doors to face-to-face meetings.
• Negotiate with prospective new clients and close deals to bring in new, profitable business.

Your Skills & Experience 

• Experience of leading a small team
• Previous experience in the events and exhibition space
• Previous success in aligning sales and marketing strategies and activities
• Commercial and data-driven to ensure both sales and marketing activities and customer segments are effectively evaluated and prioritised.
• Strong managerial experience and possess the skills to pull teams together between Sales and Marketing functions.
• Sales management knowledge and experience
• Experienced in pulling together material for sales presentations/pitches and support in responding to requests for info and quotes.
• Good understanding and experience in use of broad range of marketing techniques, particularly lead generation and digital marketing.
• Keeping abreast of new market trends, competitor activity and new exhibitions and attending events for market research and making connections
• Work closely with the Project/Account managers and other members of the sales team to develop new opportunities/cross-sell to existing customers.
• A strong relationship builder – both with clients and internal teams.

Benefits 

• Personal training allowance 
• Staff bonuses or thank you gifts
• Pension scheme
• Company sick pay

If you are a motivated and experienced Head of Sales & Marketing with relevant experience and looking to make a significant impact in a growing organisation, we would love to hear from you. Your Talent Solutions is a recruitment company that specialises in projects and programmes.