About the Firm:

This is a well-established, mid-sized law firm in New York, offering full-service legal support across Corporate, Real Estate, Litigation, and Intellectual Property Practices. The firm is known for its client-centric focus and a strong commitment to modernizing its service delivery through innovative technology and personalized client care. They are currently seeking a senior marketing and business development professional to lead the firm’s strategic growth efforts.

Role Overview:

As the Head of Marketing & Business Development, the successful candidate will be responsible for driving the firm’s brand positioning, client engagement, and overall growth strategy. This is a senior leadership role, designed for someone with a deep understanding of the legal industry, who can craft and execute comprehensive marketing and business development initiatives.

Key Responsibilities:

• Develop and lead the firm's overall marketing and business development strategy.
• Identify and pursue new client acquisition opportunities, while strengthening relationships with existing clients.
• Collaborate with practice group leaders to create targeted business development plans for each practice area.
• Oversee digital marketing efforts, content creation, and brand positioning across various platforms.
• Track market trends and competitor activity to identify growth opportunities.
• Manage the firm’s marketing budget and reporting metrics on the success of BD efforts.
• Supervise and mentor junior members of the marketing and BD teams.

Qualifications:

• 10+ years of experience in marketing and business development within the legal or professional services sector.
• Proven success in driving client acquisition and revenue growth.
• Strong leadership skills with experience managing cross-functional teams.
• Deep understanding of digital marketing, client relationship management, and brand development.
• Exceptional communication, networking, and presentation skills.